Planning Permission granted for 61 apartments
at the former clean laundry site in Maidenhead

November 2018

A resolution to grant planning permission has been received for a 61-dwelling residential development on the site of the former Maidenhead District Laundry just off Furze Platt Road in Maidenhead. This redundant site was considered not just in the realm of a change of use from employment to residential classification but also as a component of the re-generation of the Furze Platt area. The main site constraints including changes in levels, neighbouring uses, environmental conditions, accessibility and the local Conservation Area have all been drivers in the design process and have informed the masterplanning of the site.

The key to the success of this scheme has been our client Ashill’s commitment to public consultation and positive engagement with all interested parties since 2016. The approved scheme has been designed around the concept of an inward looking, urban enclave development with a series of apartment blocks that overlook a central green. The architecture responds to the scale of adjacent residential and industrial buildings whilst respecting its setting, in particular the frontages to Malvern Road and Furze Platt Road.

As with all schemes, the narrative and how this is presented to the different stakeholders is just as important as the design solution. OSP produced CGI perspective views that assisted in understanding the scale, form and materiality of the proposed scheme and these were fundamental in ensuring that the proposals were read and understood correctly.